How I Work
1 Listen first.
It’s tempting to jump to answers, but taking a step back to ask questions and listen lets us connect with people’s emotions, needs, and motivations.
2 Remain flexible and curious.
The end product is carefully crafted, but the process isn’t always shiny—and that’s a good thing. Finding a great solution requires getting your hands dirty and not letting ideas become precious; it’s brainstorming with the team, sketching new ideas, making quick iterations, and continuously checking in with users to validate the designs.
3 Build with purpose.
I believe that the best digital products have a clear purpose that guides the team’s priorities and next steps. Success hinges on a team’s ability to maintain that vision while pivoting to accommodate the realities of changes in timelines, budgets, technological feasibility, stakeholder expectations, and discoveries from usability testing. A strong “why” at the center of the project keeps decisions on the right track.
For nearly a dozen years, I’ve had the pleasure of collaborating with amazing clients, including the folks at:
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© Lacey Design | Based in LoCo Longmont, Colorado